We were approached by MTV to craft a fresh visual identity for the most important event in Latin America, MTV MIAW 2023, where we commemorate the standout moments of pop culture, encompassing music, entertainment, and the digital realm.
Our protagonist is a cat that makes appearances in various forms: from pop-ups and chat interactions to generating cat-themed content for award categories and bumpers. This feline companion adds a playful and entertaining dimension to the project, highlighting the seamless integration of AI and humans, ops... animals. It's important to have a user operating this futuristic AI system, and this cat embodies a surreal level of imagination that surprises everyone.
The art direction brings together the best of both worlds, drawing inspiration from vintage computer interfaces and iconography, pixel art, ASCII, while embracing the limitless possibilities of AI technology. This dynamic interplay between the past and the future resu